Formulated without Parabens, Petrolatum, Phthalates, Sulfates (including SLS and SLES), EDTAs, Ethanolamines, Formaldehydes and Formaldehyde releasing agents, Mineral Oil, and a constantly evolving list of 1,367+ unwanted ingredients compliant with EU Cosmetic Regulations.


Products bearing this seal are:

  • EU Cosmetic Regulation Compliant: Currently the US only bans a handful ingredients, while Europe leads the way with 1,600+ that are not allowed for cosmetic use
  • Formulated with natural fragrances (ISO certified) and synthetic color with an EWG Skin Deep rating of 4 or lower (The EWG rating is a scale that determines the relative level of concern posed by exposure to the ingredient with 1 being “best” to 10 being “worst”)
  • We make deliberate efforts to utilize recyclable materials, such as switching many of our jars and tubes to easily recyclable glass

Not tested on animals. H2O+ does not conduct, commission or act as a party to test ingredients or finished products on animals.