As experts in water technology since 1989, we believe that great skin care begins with pure water. In honor of our brand legacy of courage and innovation, we brought the primary focus back to maximizing the hydrating power of pure water. H2O+ products in our current assortment blends clinically tested ingredients with carefully curated botanicals and extracts. With the latest advances in skin technology, the improved performance-based product formulas after 2016 are now FREE of parabens, mineral oils, and phthalates. The H2O+ packaging reflects a modern look and feel that embodies the brand's water-based heritage. The most significant change is that key H2O+ skin care products now have proven clinical claims that were not in place with products in our previous assortments.
We took this a step further in 2020 and will continue in 2021 with Clean Conscious standards by ensuring products are formulated with cleaner, more conscious ingredients, moving away from outdated ones such as synthetic fragrance and sulfates (among several others).