H2O+ Clean Conscience standard was developed with the goal of creating clean products that deliver real results without compromising on the sensory experience of look, feel, and scent. To realize this vision, we tapped our team of experts in Japan who have 90 years of experience developing skincare.


In addition to applying the expertise of some of the most discerning product developers in the beauty industry, we looked at EU ingredient guidelines, some of the strictest regulations in the world, as a guide to help us curate a list of clean ingredients. The results are one of the highest ingredient standards in the industry, with the results and amazing experience you can expect from H2O+.


We make a conscious effort to use only intentionally curated ingredients, meaning we include ingredients that are effective without being potentially harmful.


Formulated without parabens, petrolatum, phthalates, sulfates (including SLS and SLES), EDTAs, ethanolamines, formaldehydes and formaldehyde releasing agents, mineral oil, and a constantly evolving list of 1,600+ unwanted ingredients compliant with EU Cosmetic Regulations.